Communication for Another Development

Listening before Telling

Wendy Quarry and Ricardo Ramirez

Description

Argues that Communication for Development is a creative way of thinking that can permeate the overall approach to any development initiative. This work draws on the stories of individual project leaders who have championed development for communication, and uses a range of situations to show the different possibilities in various contexts.
This lively book argues that in the development process, communication is everything. The authors, world experts in this field as teachers, practitioners and theorists, argue that Communication for Development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with vivid case studies and tools for the reader, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilities in various contexts.

Free from jargon, and keeping a close look at how development is actually being implemented at ground level, this book is an important contribution to development studies not just for students but also for development practitioners and policy makers.

Author Bio

Wendy Quarry and Ricardo Ramirez are both independent consultant practitioners in Communication for Development, they have worked together on field projects, evaluations and publications over the last years, and they have been involved in relevant academia and development circles.

Table of Contents

  • Acknowledgments
  • Introduction
  • About this book
    • 1. Communication for development: Setting the scene
  • Part I: What We Know
    • 2. The meaning of Another Development
    • 3. Planners and searchers: Two ways of doing development
    • 4. Why communicators can't communicate
  • Part II: What We Learned
    • 5. Working in the grey zone
    • 6. Early champions: Uncovering principles
    • 7. New activists: Principles that travel
    • 8. The forgotten context
  • Part III: What We Can Do Differently
    • 9. Training and negotiating in the grey zone: A collection of touchstones
    • 10. Searching and listening: Good development breeds good communication
  • Postscript: Cultivating common sense on the farm
  • References

Reviews

'Personal funny and entertaining, this book provides a better insight into the value, potential - and ultimately hugely frustrating practice - of using communication to listen rather than tell than any I’ve come across for a very long time. Anyone interested in development will learn much from this book. Those working or interested in using communication in development could usefully place it on their required reading list.'
James Deane, BBC World Service Trust

'Quarry and Ramirez have written a highly readable, information-packed, lucid book on the challenges and successes of communication for international social change. Drawing from their extensive expertise, they patiently dissect the lessons from numerous programs showing how grassroots communication contributes to sustainable change.'
Silvio Waisbord

'This should become required reading for communication for development practitioners. This highly personal reflection by two experienced advocates of participatory communication lays bare the reasons why we are so often frustrated with the outcomes of our work, while showing clearly the opportunities for creative support of empowering development from good deployment of communication processes. The stories from their own and others’ professional experience demonstrate the power of narrative in bringing us face to face with our preconceptions and misunderstanding.'
Chris Garforth, Reading University

Details

Publication Date: 13 August 2009
168 pages

Product ISBNs: Paperback: 9781848130098
eBook ePub: 9781848136304
eBook PDF: 9781848135505
eBook Kindle: 9781780327631
Library Edition: 9781848130081

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