Media and Development

Martin Scott


An essential book for anyone interested in the role of the media in development.
Media matters. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability, the media can play a crucial role in development. Yet the influence of the media is not always welcome. It can also be used as a mechanism of surveillance and control or to disseminate hate speech and propaganda.

How then should we respond to the growing importance of the media - including journalism, radio, television, community media and social media - for poverty and inequality? The first step is to acquire an informed and critical understanding of the multiple roles that the media can have in development. To help achieve this, this book provides concise and original introductions to the study and practice of communication for development (C4D), media development and media representations of development. In doing so it highlights the increasing importance of the media, whilst at the same time emphasising the varieties, complexities and contingencies of its role in social change.

The broad and interdisciplinary focus of this book will make it attractive to anyone with an interest in media, communication, development, politics and social change.

Author Bio

Martin Scott is a lecturer in media and international development at the University of East Anglia. His research is primarily concerned with media coverage of development and the global South. He has also written about entertainment education, media literacy and the role of popular culture in engaging young people in politics.

Table of Contents

  • Introduction
  • 1. Media for development: magic bullet or corporate tool?
  • 2. Participatory communication in development: more questions than answers
  • 3. Defining media development: nailing jelly to a wall
  • 4. From media development to development: a long and winding road
  • 5. Strategies of humanitarian communication: choose wisely
  • 6. Media coverage of the global South: who cares?
  • Conclusion


'An excellent book which will go straight to the top of student reading lists. It is lucid, readable and clear. You could not ask for a better introduction to this topic.'
Daniel Brockington, University of Manchester

'Innovative, relevant and very useful for students wishing to understand the complex relations between media and development. A good communicator offering an important contribution to the field!'
Thomas Tufte, Roskilde University

'A compelling and original constructive critique of media development'
Karin Wilkins, University of Texas at Austin

'Insightful and eloquent, Martin Scott's book comes a long way in addressing the notoriously slippery question of how exactly media matter in development.'
Lilie Chouliaraki, London School of Economics and Political Science


Publication Date: 8 May 2014
240 pages

Product ISBNs: Paperback: 9781780325507
Hardback: 9781780325514
eBook ePub: 9781780325538
eBook PDF: 9781780325521
eBook Kindle: 9781780325545

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