Media Movements

Civil Society and Media Policy Reform in Latin America

María Soledad Segura and Silvio Waisbord


Examines how social movements across Latin America have adopted different strategies to changing media policy and reform.

*Winner of the AEJMC-Knudson Latin America Prize 2017*

Social movements throughout contemporary Latin America are successfully influencing and shaping media policy. In this highly original, detailed, and in-depth study, Silvio Waisbord and María Soledad Segura scrutinize the goals, tactics, and impact of civic media movements across the region, demonstrating the full extent of media activism on domestic policy and politics.

Media Movements goes beyond simple conceptions of 'the national' versus 'the global' to reveal the complicated process of media policy-making, and to evaluate the significance of local political elites and citizens, global actors, and legal frameworks.

With success rates varying across the region, the authors offer an assessment of the impact of citizens' mobilization on policy-making, as well as the effects of legislation on ownership, funding, community media, non-profit media, and public media.

Author Bio

María Soledad Segura is professor at Facultad de Ciencias Sociales and Facultad de Ciencias de la Comunicación of Universidad Nacional de Córdoba and is a researcher at Consejo Nacional de Investigaciones Científicas y Técnicas of Argentina.

Silvio Waisbord is professor of media and public affairs at George Washington University.

Table of Contents

  • Introduction
  • 1. Limited Pluralism and "Elite-Captured" Policies
  • 2. The Field of Media Activism: Organizations and Demands
  • 3. Strategies
  • 4. Policy Reforms
  • 5. Political Opportunities 
  • 6. Why Transnational Activism Matters
  • 7. Policy Implementation
  • Conclusion: The Contributions of Media Movements


‘A hugely important, unusually accessible and beautifully written book. It is of interest to readers well beyond Latin America.’
Des Freedman, author of The Contradictions of Media Power

‘This analysis of media reform movements in Latin America provides an essential one-volume introduction to media policy on the continent; a must-read for anyone interested in media policy and power anywhere in the world.’ 
Sandra Braman, Texas A&M University

‘An important book for those interested not only in the role of the media in civic life, but also for those concerned with the role of social movement activists in contesting power and in fostering the democratic process both in Latin America and beyond.’ 
Tristan Anne Borer, author of Media, Mobilization, and Human Rights

‘A well-researched, richly explained and lively presentation of the landscape of media activism in Latin America.’
Andrew Calabrese, University of Colorado


Publication Date: 15 August 2016
224 pages

Product ISBNs: Paperback: 9781783604623
Hardback: 9781783604630
eBook ePub: 9781783604654
eBook PDF: 9781783604647
eBook Kindle: 9781783604661

Why is peer review so important?

Learn more about the various types of peer review, why it’s so important, what the social and political considerations of peer review are and how we use it at Zed Books.